TikTok Effect House AR mask filters development services in Dubai, UAE

TikTok Effect House AR Mask Filter Effects Development services in Dubai, Middle East. Elabhouse Software Design is an experienced team of web developers building augmented reality projects using complex web solutions by consulting, planning, creative ideas, writing native scripts, graphic design, web design and further web development of the augmented reality Filter Effects for commercial and personal users.

We've designed and developed numbers of AR filter effects.

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About Tiktok effect house Ar studio mask filter effects & games development services in Dubai

TikTok Effect House AR Studio is a relatively new platform launched by TikTok Social Platform. However, due to the platform’s audience, it became very popular and trendy in a short time. TikTok Effect House effects development is more o less similar to a Spark AR & Snapchat Lens Studio and have features in common.

Elabhouse team already has web development experience designing and developing AR Mask Filter effects and interactive games on platforms like Spark AR (Instagram), and Snapchat Lens will be happy to assist you with your planned AR project.
Offering creative development packages for clients and Media Companies that require additional project approvals and extra flexibility with interactive AR digital marketing projects for brands of different shapes and sizes.


What is the Tiktok effect house Studio?

TikTok is known as a rapidly growing and another favourite platform for social media audiences.

As per the strategic plan and supercharging the platform TikTok build its own augmented reality (AR) development platform called Effect House, which allows creators to build AR Mask Effects for TikTok’s video app. The platform operating in beta Beta version since 2021, where it’s so far been adopted by many businesses to create interactive marketing campaigns already, where they’ve been used in 1.5 billion videos gaining over 600 billion views globally already.

TikTok is in closer competition with both Snapchat Lens AR and Spark AR, both of which already offer a range of tools that allow developers to build out AR experiences and effects for respective enterprise and personal use customer applications. Meanwhile, TikTok’s library of effects is a key part of what powers its video service and helps inspire creators to make videos. By allowing creators, and business owners to build their effects for digital social media marketing.


learn more about augmented reality mask filter effects and games Social media marketing?
here are the success stories case studies with a strong positive number evidences

At Elabhouse, we do specialize in a range of web development of multiple kinds of Augmented Reality projects, Mask Filter Effects and interactive Games for business marketing and individuals are among them.  As AR Effects are new technology and the way of social media marketing, let us show you some of the case studies and viral marketing achievements. Let’s Talk… 

#1 Dubai Properties

A. People Reached With AR Ads – 2.2 Million.

B. Units Sold In First 2 Weeks Of Campaign – Up to 50%

C. Web Leads Became –  Qualified Leads – 17%


A. Lift Ad Recall – 2.2 Points.

B. Lift in Message Association  – 5.7 Times.

C. Increase in customer actions measured – 4%.

D. Lift in Additional purchases measured – 5%

#3 Michael Kors, UAE

A. Lift in Ad Recall – 20.4 Points.

B. Lift in Brand Favourability – Up to 5 Times

C. Lift in Purchase Intent – 3.9 Points.

D. Incremental Lift in Purchase – 14%

#4 Deliveroo, UAE

A. More first orders with Messenger, compared to ads that clicked to the app – 8.6 Times.

B. Decrease in Cost Per First Order, Compared to Ads that clicked on the app – 90%

C. More purchases with Messenger – 4.6 Times.

#5 UBER EATs Middle East

A. More first orders on Messenger, compared to ads that clicked to the app – 6.1 Times.

B. Decrease in Cost Per First Order, Compared to Ads that clicked on the app – 80%

C. More app installs – 70%  

D. More purchases with Messenger, compared to ads that clicked – 4 Times

#6 LOREAL Cosmetics

A. Increase in campaign awareness – 5.2 Times

B. Increase in message association – 6.1 points

C. Return on ad spend from Collaborative Ads – 3.7 Times

#7 Essence Cosmetics

A. People reached with Augmented Reality ads         6.5 million.

B. Lift in ad recall on 13 to 17 years old audience – 12.5 Points.

C. Lift in awareness on 13 to 17 years old audience 3.2 Points.

#8 AIR Baltic

A. More purchase conversions with Augmented Reality ad – 2.6 Times.

B. Higher return on ad spend with Augmented Reality ad – 51%

C. Lower cost per ad recall –     2 Times.

D. Higher return on ad spend – 4.7%.

our Augmented reality Effects & games Development Projects in Dubai

At Elabhouse, we do specialize in a web development of multiple kinds of Augmented Reality projects. Snapchat Lens AR studio Mask Filter Effects and interactive Games for business marketing and individuals are among them.  Through trusted relationships and years of experience, we are considered to be one of the best Effects and Interactive Games Developer company in Dubai. If you have an idea, we would be happy to discuss it over a coffee or ZOOM. 

Let’s Talk… 

Our TIKTOK EFFECT HOUSE mask filter Effects and games development services

Web designing of TikTok Effect House AR Studio Effects requires a range of  Web Development Services starting from deep research, planning, 2D/3D modeling, AR blocks development and essential scripts coding . Elabhouse Team in Dubai has required an expert skill set to execute all of those necessary web development tasks to execute the Instagram effects projects regardless of difficulty level. 

Our standard is following up on certain steps of the requirement gathering on any web development project. 

  • Understanding the general terms of the project, issues, targets, planning and possible solutions. 
  • Documenting and project development roadmap discussion.
  • Expanding on the insights gained, designing and applying a technology solution that incorporates elegant UI/UX design practices and web development trends. 
  • Visualization of project prototypes, showcasing what the final solution will feel and look like. 
  • Build, web design, graphic design, web development and execution of the project as per approved assets.

Storyboards is an a primary reference tool for all members of the team. 


  • Visually telling the story
  • Detailing the concept, characters / models, setting up the surroundings, sequence and interactions.
  • Reflecting key ideas and estimated POV

Storyboarding – over all is documenting an immersive experience within a wide field-of-view. Means that the storyboard must move beyond the details a viewer can see in a single framed scene, to a 360 experience relative to the user. 

  • Blocking. During the first step, designing a rough models of the 2D/3D objects and arranges them to form a scene, focusing on the shell and boundaries of the objects.
  • Detailing. In this stage, the artist adds details to the initial 3D model blocks. Models will look smoother and more detailed and close to their final shape.
  • Texturing making the models look more realistic by adding colors, designs and textures. In other words, it represents the art of giving clothes to 2D/3D models. In this stage, need to understand UV mapping, and how textures are used in different applications. In this stagewe can make all the difference to make a scene realistic.
  • Rendering as the scene starts to become more detailed and precise, we get closer to the final result. Now that the texturing and lighting are completed, we proceed to render the scene. Mistakes are usually revealed during this process and adjusment of work accordingly. Our graphic design team’s efforts will be to add some flaws to make the 2D/3D model look more alive. 
  • Post Processing the final stage of every scene rendered is the post process. This is when our team uses a post-processing software to further tweak the final render to bring out even more details.

It is an a one of the major part of the development of TikTok Effect House Filter Effects.
Depending on the project requirements, we are performing development of sequence blocks and essential coding tasks. Rolling out Face/hand/body tracking, audio/sounds, animation, occlusion controls, color overlays and many other required tasks following a project storyboard requirements.

It is a final stage before sending the project for TikTok Effect House technical and visual approval. Quality assurance includes following and testing every aspect of entire project, starting from graphics, light impact, music/sound, tracking objects, triggers, scene objects, textures, patches/scripts and important over all project data size.

Demo videos show a preview of an effect to social media auditory, giving them a flavor of what it will look like before they open it in the camera. On Snapchat, they appear alongside your effect in the effect gallery and in the effect tray.

It is another essential final part of the instagram filter effect projects. The Correctly chosen, posed video capture model with invitation intro words showcasing the capabilities and elements featured in Snapchat effect words are a key success of the project.
Usually our customers request to recommend or hire a model to capture the demo video – luckily we can help you with these essential requirement too.

After all essential project development works and quality assurance, every effect has to be submitted to an a review and approval.

TikTok Effect House AR will review for:

  • Technical requirements
  • TikTok Effect House Policies 
  • TikTok Community Standards
  • TikTok Community
  • Guidelines

Up on approval the effect is ready for publishing and required to follow publishing steps to best performance of the effect

  • Choosing a name for effect.
  • Uploading file.
  • Choosing a platform, owner and publisher
  • Choosing an audience.
  • Selecting categories and keywords.
  • Adding a demo video and icon.
  • Choosing a publication date.
  • Submitting for publication
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Our augmented reality related WEB Development services

At Elabhouse, we do specialize in web design & web development of a wide range Augmented Reality projects in Dubai, on a different platforms and technology stacks. 

Frequently Asked Questions

Are you looking to figure out more about TikTok Effect House Filter Effects and Interactive Games development projects? Please check frequently asked questions or alternatively contact us for consultation.

As Elabhouse is a certified Lens Studio partner and experienced Snapchat Effect developer;
It is case-to-case depending on project objectives and complex levels 7 to 20 working days including graphic design, development, approvals and publishing.

An essential part of each project for both customers and web developers.
Some of the projects we do execute based on relationships with customers or media companies - considering frequency, technical requirements, project numbers/package, tasks set, unique available ready-to-go block sets between 6,000 Aed to 25,000 Aed oftenly the usual project average is 6/12,000 Aed.

Keep in consideration that we are using costly expert software tools and an essential tech stack performing team for creating a single AR project

Few case studies we have mentioned above, however, a properly planned and unique Effect or at least 3 effects can drive an audience to you or your business rapidly within a short time. As per our experience, it is about 900K to 200 mln audience engagement first 10/20 days and up to 900 mln to 1,2 billion following a few months later depending on the industry.

P.S recent "crying" AR Mask Filter Effect reached 1.5 Billion audience engagement just in a 3 days.

AR is a new technology and way of digital marketing - not all industries have discovered yet of it is potential and looked to numbers.


AR - commerce pioneers and fully benefiting industries are Food & Beverage, Fashion, Jewelry, Entertainment, Electronics, Beauty & Healthcare, Aviation, Real Estate, E-commerce, Professional Services and Education.

Consider the annual delivery of hundreds of millions AR-ready mobile phones and pads - it is impressive.

As Effect House is still on BETA version, each filter effect runs 3 months to 6 month. 

As per current TikTok rules any promotion of Alcohol and tobacco products is forbidden.

Yes, it is possible and usual  practice to give a new life for a filter effect or interactive game project.

Are you looking for an advantage of AR Technology? Let’s Talk



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