Snap Chat Lens Ar studio mask filter effects and Games development services in Dubai, UAE
About Snap Chat Lens filter effect and games development services in Dubai
creative Snapchat Lens augmented reality web development service competence and experience
about augmented reality platform


How snapchat ar projects can benefit Business?
AR creative team capabilities


snapchat filter users on social media in uae
augmented reality Snapchat Lens success stories and case studies
Michael kors uae
Lift in Ad Recall - 20.4 Points. Lift in Brand Favourability - 5 times Lift in Purchase Intent - 3.9 Points. Incremental Lift in Purchase - 14%
KFC UAE
Lift Ad Recall - 2.2 Points. Lift in Message Association - 5.7 Times. Increase in customer actions measured - 4%. Lift in Additional purchases - 5%
essence cosmetics
People reached with Augmented Reality ads 6.5 million. Lift in ad recall on 13 to 17 years old audience - 12.5 Points. Lift in awareness on 13 to 17 years old audience 3.2 Points.
uber eats UAE
More first orders - 6.1 Times. Decrease in Cost Per First Order - 80% More app installs - 70% More purchases with Messenger, compared to ads click - 4 Times
Our Snapchat Lens studio mask filter Effects and games development services process
Requirement Gathering and Technical Analysis
Our standard is following up on certain steps of the requirement gathering on any web development project.
- Understanding the general terms of the project, issues, targets, planning and possible solutions.
- Documenting and project development roadmap discussion.
- Expanding on the insights gained, designing and applying a technology solution that incorporates elegant UI/UX design practices and web development trends.
- Visualization of project prototypes, showcasing what the final solution will feel and look like.
- Build, web design, graphic design, web development and execution of the project as per approved assets.
AR Project Storyboarding
Storyboards is an a primary reference tool for all members of the team.
Includes:
- Visually telling the story
- Detailing the concept, characters / models, setting up the surroundings, sequence and interactions.
- Reflecting key ideas and estimated POV
Storyboarding - over all is documenting an immersive experience within a wide field-of-view. Means that the storyboard must move beyond the details a viewer can see in a single framed scene, to a 360 experience relative to the user.
2D/3D Objects and Assets Modeling
- Blocking. During the first step, designing a rough models of the 2D/3D objects and arranges them to form a scene, focusing on the shell and boundaries of the objects.
- Detailing. In this stage, the artist adds details to the initial 3D model blocks. Models will look smoother and more detailed and close to their final shape.
- Texturing making the models look more realistic by adding colors, designs and textures. In other words, it represents the art of giving clothes to 2D/3D models. In this stage, need to understand UV mapping, and how textures are used in different applications. In this stagewe can make all the difference to make a scene realistic.
- Rendering as the scene starts to become more detailed and precise, we get closer to the final result. Now that the texturing and lighting are completed, we proceed to render the scene. Mistakes are usually revealed during this process and adjusment of work accordingly. Our graphic design team’s efforts will be to add some flaws to make the 2D/3D model look more alive.
- Post Processing the final stage of every scene rendered is the post process. This is when our team uses a post-processing software to further tweak the final render to bring out even more details.
Snapchat Lens AR Studio Interaction Block Development
It is an a one of the major part of the development of Snapchat Lens Filter Effects.
Depending on the project requirements, we are performing development of sequence blocks and essential coding tasks. Rolling out Face/hand/body tracking, audio/sounds, animation, occlusion controls, color overlays and many other required tasks following a project storyboard requirements.
Final Quality Assurance Tests
It is a final stage before sending the project for Snapchat Lens Studio technical and visual approval. Quality assurance includes following and testing every aspect of entire project, starting from graphics, light impact, music/sound, tracking objects, triggers, scene objects, textures, patches/scripts and important over all project data size.
Demo Video Display - Modeling
Demo videos show a preview of an effect to social media auditory, giving them a flavor of what it will look like before they open it in the camera. On Instagram, they appear alongside your effect in the effect gallery and in the effect tray.
It is another essential final part of the instagram filter effect projects. The Correctly choosen, posed video capture model with invintation intro words showcasing the capabilities and elements featured in Instagram effect words are a key success of the project.
Usually our customers request to recommend or hire a model to capture the demo video - luckily we can help you with these essential requirment too.
Snapchat Lens Studio Approvals and Deployment
After all essential project development works and quality assurance, every effect has to be submitted to an a review and approval.
Snapchat Lens AR will review for:
- Technical requirements
- Snapchat Lens Policies
- Snapchat Community Standards
- Snapchat Community
- Guidelines
Up on approval the effect is ready for publishing and required to follow publishing steps to best performance of the effect
- Choosing a name for effect.
- Uploading file.
- Choosing a platform, owner and publisher
- Choosing an audience.
- Selecting categories and keywords.
- Adding a demo video and icon.
- Choosing a publication date.
- Submitting for publication
Frequently asked questions about Snapchat lens filters and interactive games
What is the timeline to develop Snapchat Filter Effect?
As Elabhouse is a certified Lens Studio partner and experienced Snapchat Effect developer;
It is case-to-case depending on project objectives and complex levels 7 to 20 working days including graphic design, development, approvals and publishing.
What Will be the Cost of Development?
An essential part of each project for both customers and web developers.
Some of the projects we do execute based on relationships with customers or media companies - considering frequency, technical requirements, project numbers/package, tasks set, unique available ready-to-go block sets between 6,000 Aed to 25,000 Aed oftenly the usual project average is 6/12,000 Aed.
Keep in consideration that we are using costly expert software tools and an essential tech stack performing team for creating a single AR project
What are the results we can achive?
Few case studies we have mentioned above, however, a properly planned and unique Effect or at least 3 effects can drive an audience to you or your business rapidly within a short time. As per our experience, it is about 900K to 200 mln audience engagement first 10/20 days and up to 900 mln to 1,2 billion following a few months later depending on the industry.
P.S recent "crying" AR Mask Filter Effect reached 1.5 Billion audience engagement just in a 3 days.
What Industries are using mostly Snap Chat Filter Effects
AR is a new technology and way of digital marketing - not all industries have discovered yet of it is potential and looked to numbers.
AR - commerce pioneers and fully benefiting industries are Food & Beverage, Fashion, Jewelry, Entertainment, Electronics, Beauty & Healthcare, Aviation, Real Estate, E-commerce, Professional Services and Education.
Consider the annual delivery of hundreds of millions AR-ready mobile phones and pads - it is impressive.
How long Snapchat AR Filter Effect will Run online?
As per current Snapchat rules, each filter effect and interactive game will be online for up to 30 days or for 1 year by creating annual Filter. Please note: Annual AR Filter Effect option is available only US, UK, Saudi Arabia, United Arab Emirates, France, Netherlands, Sweden, Norway, Denmark, Finland, Mexico, Qatar, Kuwait, Lebanon, Belgium, Ireland, Spain, Austria, and New Zealand regions.
Can we create Alcohol or Tobacco products filter project?
As per current Snapchat rules any promotion of Alcohol and tobacco products is forbidden.
Is it possible to modify, re-skin and re upload the same AR Filter effect again?
Yes, it is possible and usual practice to give a new life for a filter effect or interactive game project.